Best Dame Shoes in 2021
adidas Men's Dame 5 Basketball Shoe, Collegiate Purple/Collegiate Royal/White, 11 M US
- B-ball shoes built for Damian Lillard's signature game
- Regular fit; Soft, cushioned feel
- Textile upper with padded internal pod system for comfort
- Bounce cushioning provides enhanced comfort and flexibility
- Zonal herringbone rubber outsole for grip
adidas Men's Dame 3 Maroon-White, Size 10.5
- BOUNCE provides energized comfort for all sports, all day
- Breathable mesh upper with TPU-coated yarn for durability; Bootee construction for snug and secure fit
- Open collar for easy entry; Multiple lacing options for personalized fit
- Comfortable textile lining
adidas D Lillard 3 (Rip City)
adidas Dame 6 Shoe - Unisex Basketball Core Black/White
- Sock-like fit
- Webbed lacing system
- Herringbone rubber outsole
- Light and breathable b-ball shoe
- Super-light Lightstrike cushioning
Skechers Women's Summits-New World Sneaker, Navy/Turquiose, 7 M US
- Air cooled memory foam insole
- closure type: lace-up
adidas Dame 5 Shoe - Men's Basketball Tech Olive/Core Black/Active Gold
- Regular fit
- Soft, cushioned feel
- Textile upper with padded internal pod system
- Textile lining; Zonal herringbone rubber outsole
- Bounce cushioning provides enhanced comfort and flexibility
Under Armour Women's Charged Rogue Running Shoe, Black (001)/Black, 8.5
- NEUTRAL: For runners who need flexibility, cushioning & versatility
- Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
- Lightweight, external heel counter for additional support that keeps the back of the foot locked in place
- Charged Cushioning midsole uses compression molded foam for even greater responsiveness & durability, providing optimal cushioning & energy return
- Removable, comfort sockliner provides
ASICS Women's Gel-Excite 6 SP Running Shoes, 7.5M, White/ICE Mint
- AmpliFoam Midsole - Engineered to maintain durability at softer densities, providing better flexibility, comfort, and platform adaptability ideal for natural running.
- Rearfoot GEL technology cushioning system - Attenuates shock during impact phase and allows for a smooth transition to midstance.
- Ortholite Sockliner - Moisture management (Ortholite is a registered trademark of ATP Manufacturing LLC).
adidas Men's Dame 5 Basketball Shoes #G54048 (8 M) Black
UNDER ARMOUR womens Micro G Pursuit Running Shoe, Anthracite (100)/Black, 7
- NEUTRAL: For runners who need a balance of flexibility & cushioning
- Lightweight mesh upper delivers complete breathability
- Foam padding placed around your ankle collar & under the tongue for an incredibly comfortable fit & feel
- High rebound, die-cut EVA sockliner built with extended arch support
- One-piece Micro G foam midsole turns cushioned landings into explosive takeoffs
Cam Newton, Bryce Harper, Kemba Walker Add Youth to Under Armour's Attack on Old School Nike, Adidas
Under Armour's $10 million marketing campaign to support its new Spine RPM running/workout shoe is front-loaded with social media as it seeks to establish itself as the "brand of the next generation."
"We are new school. They are old, old, old school."
Under Armour's effort, from lead agency Crispin Porter + Bogusky, Miami, will star NFL players Tom Brady (New England Patriots), Cam Newton (Carolina Panthers) and Julio Jones (Atlanta Falcons), Olympic snowboarder Lindsey Vonn and Kemba Walker of the NBA's Charlotte Bobcats. Bryce Harper of the Washington Nationals will be added in future elements of the campaign.
Vonn at 27 and Brady at 34 are the senior citizens of the roster. Harper is 19, Newton is 23, Jones is 23, Walker is 22.
"When you talk to consumers, especially those 18 and older, some prefer our brand, some prefer other brands. But when you get into that seven-, eight-, nine-, ten-year-old consumer, they don't understand that we've only been around for a short period of time," said Matt Mirchin, svp-sports marketing for Baltimore-based Under Armour. "They look at some of our competition as being their parent's brands. When they look at the young athletes we have signed, these young consumers look at Under Armour as their brand, as the brand of their generation."
Under Armour plans to spend upward of $10 million to unveil Spine, much of that over the next three weeks leading to the 2020 Summer Olympics. According to Mirchin, the company usually spreads its advertising spend over several months, not weeks.
The campaign will be anchored by a 30-second TV spot on programming including the State Farm Home Run Derby and MLB All-Star Game, in which Brady and Newton are seen in extreme workout mode while wearing Spine shoes. Text offers: "It takes backbone to move forward. Spine: The backbone of next." Support includes a 60-second online commercial, outdoor and ads at retail.
However, given its target demo, the campaign will be heavily based in social media.
"Our consumers are constantly using Facebook, Twitter, YouTube and other social media destinations," said Mirchin. "Our athletes are using Twitter and Facebook to help get the word out. As the Spine campaign progresses, we will encourage interaction between our athletes and consumers, and also encourage consumers to follow us on social media for information."
The initial Spine line, now available nationwide and targeted for use during running and sports training/workouts, will expand to shoes for basketball, football, baseball and other specific sports, according to the company. Spine RPM, which has a proprietary spine cage sole design, weighs in at 9.7 ounces. (MSRP is $99.99 for men's and women's shoes and $79.99 for youth.) By comparison, Nike is scheduled to hit retail this month with Flyknit, a 5.6-ounce running shoe; and adidas has adiZero running shoes that come in as light as 6.7 ounces.
The Spine product and marketing will seek to extend Under Armour's success in activewear into the performance shoe category, taking direct aim at sales shares dominated by Nike and adidas. The Baltimore-based company said it has grown from $17,000 in revenue in 1996 to $1.47 billion in 2020.
By comparison, Nike's revenue in 2020 hit $21 billion and adidas was $13.3 billion.
The running shoe category remains strong even during a soft economy. According to industry group Sporting Goods Manufacturers Assn., sales of athletic footwear increased by 4.5% - from $12.6 billion in 2020 to $13.9 billion in 2020. "Running remains the rising star of the athletic footwear category as running shoe sales rose 7.6% to $3.89 billion," the largest percentage increase of any athletic footwear category, according to Silver Spring, MD.-based SGMA.
Others in the category include Skechers, New Balance and Asics.
But Under Armour is banking on the fact that it has a leg up with its target audience given the fact that the company itself has been around only since 1996, a relative youth in the sports apparel and footwear industry versus Nike (founded in 1964 and rebranded as Nike in 1978) and adidas (whose roots date back to 1924).
"Those kids are growing with us, growing up wearing Under Armour apparel and now Under Armour shoes," said Mirchin. "We are their brand of choice. And that's where we believe we will win."
svp sports marketing